Our clients are of prime importance and we begin by listening to them, carefully understanding their requirements. This enlightens our decisions as we work on to design and build the software product. From us, our “product discovery” offerings are intended to support every software company, irrespective of their maturity level, in order to discover the suitable product ideas. With a view to accomplish the same, we make use of an all-inclusive set of methods as well as models which can aptly bring together motivating and analytical activities.
Values for Product Discovery:
Our vision is to make sure we always deliver business value as per the expectations and also, we are proficient in this domain. Let’s have a look at the values we follow:
»Since the start of our service, we acknowledge that product discovery was a crucial element we must incorporate to enhance, in order to provide the finest business value to the clients.
» While doing discovery is a crucial aspect, it is a behavioral move if it’s not natural within your organization as well as a product team.
» For always delivering the best values, we design innovative thinking methods for product discovery and we also lean startup towards the same.
» We go for the amalgamation of Google’s design sprint model and product discovery for data products.
How we do Product Discovery?
In this digital world, answers to some of the questions must be redefined. These questions are- Which products will be acknowledged by the market? What can every company implement? We work to give the best answers to these questions while working on the product discovery. Every company above a definite size own a huge data pool and few of them already have a tentative idea of how they plan to utilize the data to add digital value. It is known that some other companies even hold a specific product in mind. But, some companies are still looking for inspiration. Irrespective of the company’s idea regarding the product, we assist them to do product discovery, based on their requirements and inputs provided. The below points lets you have a clear idea on how we accomplish the same:
In order to find out the actual pain points and the specific needs of our users as well as their expectation, we need to carry out user research uniquely. We accomplish this by analyzing their needs and conducting a meeting with them. The meeting helps us get the actual picture of their needs for product discovery and we also offer consultation to them. We carry out user research exclusively by meeting them at their office where they use the software product. This way we can analyze their needs, uses, objectives, and issues regarding product discovery in a better way. We carry out usability testing of 5to 8 users per target group and user interviews of minimum 10 per target group.
Agile Requirement Analysis
Carrying out agile requirement analysis is a swift and recommended approach to collaboratively find out what end user needs to have in the product. We engage people all over the organization, in order to rapidly access the needs of clients/partners/business and also prioritize them. If the need arises, we even dig deeper.
Method for Product Discovery
The inspiring methods that we incorporate for product discovery include design thinking, creativity techniques, and Google’s design sprint concept. The corresponding analytical models comprise of the data value chain, the data model analysis, and the value proposition canvas. The agile setup is reinforced with the help of conventional product management disciplines such as competitor analysis, benchmarking as well as business cases. In this way, we are capable to work with our clients on methodically analyzing the prospect for new products.